Planning is a skill that every business needs to develop and run smoothly. Planning for a new product is an investment by your company in coming future. So, proper planning for a new product is critical. With the help of a focused product plan, it will be easy to determine the forms of marketing needed for the product upon release. With this planning, it will also become easy for you to target the market that you are trying to reach. It is essential to understand that plan for a new product should be a foundation of product’s success. To prepare a well-formatted product plan, an idea can be got from a sample Product Plan Template that is easy to obtain from the internet. Four major components of product planning are:
Create a prototype
When you are about to launch a new product, gathering information is vital before start working on a new product. You should gather information from as many useful resources as you possibly can. One of the more important sources of information for your new product is your customers. Their feedback can give you a better idea about kinds of new products they have been asking for. On this feedback, you can find out what needs these products would accomplish for them. Participation of engineers and sales people in product planning process will be very beneficial for you. Engineers will become a great source of your awareness of what kinds of features are possible with your new product. Similarly, salespeople will assess that those features are strong enough to sell or not. It might be possible that there will be a need to develop new technology to make new product, if it is so, your engineers will play a significant role at this stage for achievement of your product.
Create a Prototype
After gathering enough and detailed input, next step is to engineer a prototype. It is significant to keep detailed notes during prototype phase as it will be helpful for you if assured engineering experiments fail. This is due to the fact that a failure early in the development process could be the key to fixing a problem afterward in process, so any done experiments to make new products should be documented and reserved. A finished prototype should be a functional product that can be used for market development.
After creating a prototype, it is time to test product. Product testing activity can be well performed by allowing customers to find out what they think of your new product. You should allow customers to use product and then get their feedback into considerations. There is a need to be certain to get non-disclosure concords signed by all customers in your test group to protect your new product.
Marketing should be involved in your new product development from commencement of planning process, because marketing professionals can better comprehend your target audience and can give you better suggestions for product development. Marketing department can also help you to keep focus on selling points of your product.