It’s almost the end of a business year and the beginning of another. And, as the old saying goes, insanity is doing the same thing over and over and expecting to get different results. If you want better business results, especially in a slow-growth economy, you’ll need to adopt some fresh new resolutions.
The key to improved results is innovative actions that, while they stick within the limits of your budget, also take you in exciting new directions. Here are some resolutions to help your small business innovate in 2011.
1. Be proactive
Things change, but do you? If your business is simply reacting to declining sales, then you are not being a proactive innovator. Be the one who makes … Read More
proprietorship data for 2000 and 2008 by county for South Dakota. He found the number of non-farm business sole proprietors grew during this period.
Key quote from an article in Sioux Fall’s Argus Leader:
“The bottom line is that the number of self-employed South Dakotans is increasing faster than those in hired positions. Statewide, nonfarm proprietors grew by 25 percent and total jobs increased 9 percent.”
I find this really interesting.
South Dakota has one of our nation’s strongest economies. The unemployment rate is only 4.5% and only North Dakota’s unemployment rate is lower (3.8%).
Unlike many parts of of the country, it seems unlikely that a lack of jobs and necessity entrepreneurship is driving the growth of solopreneurs in … Read More
Those of you who endeavor to start a small business will likely face a number of financial difficulties at the outset, from securing loans to get you off the ground to enticing investors to help keep your operation up and running until it sees a profit. You may underestimate your expenses and overestimate your profits (in other words, you’re likely to suffer from faulty forecasting). And of course, there will be unexpected costs that pop up here and there to throw a wrench in the works. But one area that is 100% within your control is your overhead. And yet, this is an area where many novice small-business owners have issues. However, if you understand what constitutes overhead, how to … Read More
The internet is a huge place now, and for a business to ignore it is potential suicide. From 2005 to 2010 the amount of web pages doubled, and its predicted that by 2015 it will be 8 times what it is now. It can represent a huge market, far bigger than any footfall you would get to a shop, so your online presence needs to be attractive in order to convert customers. However, many markets now have become saturated, with thousands of companies vying for the same spots. This has been taken advantage of with the ever changing art of SEO, where eventually it comes down to who has the most money and therefore can afford the most online marketing. … Read More
T-shirts, when well designed and marketed, can be used as excellent promotional products. Everybody loves tees that come with witty captions and cool graphics. So why not incense this with your company logo or caption and have people wear your advertisement all over the city to grab people’s attention!
Targeting the Right Audience
The most important trick is to outline the target audience that you want to market your product to. It makes no sense to write a caption regarding a science project, say and sell it to fashion junkies. It is only when it reaches the right kind of people who can process the message that you try to send does the tee become a marketing weapon for your … Read More